The Cat Who Predicted Doom and Gloom (sad rant)

I'm sure everyone has heard the news - KingsIsle just had a huge downsize of its staff:  For no reason determined, they laid off 40% of their staff, including most of its art branch and Leala, who had been joining the Friendly Necromancer in KI Live podcasts for the past two years.

That is an omen...

An ill omen. Whenever a company has a huge lay-off, it means that they are in serious financial trouble, they are not making the skills to pay the bills, and it's inevitable that such companies end up filing for bankruptcy and disappearing from the Earth.

KingsIsle is doomed to fail and, because of this, they'll have to shut down their servers and delete their MMOs programs for Wizard and Pirate, meaning that, just like what happened to Star Wars Galaxies years ago, they'll have a farewell party and then, the countdown to shutting down forever. Then they'll dissolve and sell the computers to pay off what debts they have before going their own separate ways.

Now, don't get wrong. I'm not trying to be pessimistic here. I'm just looking at the facts: KI have to do a big layoff that gutted them. You don't have to be an economics genius to know why this sort of thing happens:

1. They aren't making enough money to pay the salaries of the people they had to lay off.
2. They aren't getting enough new players, or players who are willing to play beyond Triton Avenue and thus spend Crowns or buy sub cards like me.
3. Bigger games that have been around longer(MapleStory, World of Warcraft) are stealing players from them with bigger temptations(MapleStory is free to explore and World of Warcraft just turned Free to Play with more places to adventure in).

If KingsIsle wants to get back the people they had to lay off, they need to start making more money and ASAP before it's too late. They've already gotten Phase 1 of the Bankruptcy Syndrome - a big lay off that guts their company in the core(they had to lay off their head of art!). They need to wake up and work fast to fix the syndrome before Phase 2 - forced downsizing of their products, like having to cancel Rise and Destroy and AlphaCat and having to double the prices of their Crowns purchases and drop sales altogether - occurs. Because if they don't, the final phase - complete bankruptcy and the end of their products - happens and we can kiss Wizard101, Pirate101 and anything connected to them goodbye. No Mirage, no third arc, and no more PvP or cute piggles. :(

Here are my suggestions. I am linking this to the Friendly Necromancer's post in hopes that he sends this post to the bigwigs and convinces them to take action fast! I do not want to see Wizard101 be shut down and cease to exist because of bad financial decisions, I love that game.

Tips to Make Players pay more and get more money without them knowing:

1. Wizard City is Free-to-Play: You edited Pirate101 so that the Traitor's Cave and a new area were free-to-play, giving more content. Do that with Wizard City! I know it's not easy to reprogram an area and you might lose some Crowns Areas but new players will not feel cheated. Right now, if I want to create a new Wizard and explore all of Wizard City, I have to buy a sub card because free-to-play is restricted to only Unicorn Way and Triton Avenue. At the very least, make Firecat Alley and Cyclops Lane free-to-play so new wizards can get the Savior of Three Streets badge and feel good about it. Colossus Boulevard, Crab Alley and Sunken City are optional areas and thus should cost Crowns because by the time a new player wants to explore those areas, they'll have been sold on the fun of Wizard101 and be a payer. As it is, if I were a new player, the instant I got barred by the Crowns Area screen after Triton Avenue, I'd say "screw this ****" and go back to MapleStory. :(
2. Skeleton Keys in the Crown Shop, more Key Bosses: You went in the right direction by adding the Divine Ra as a Wooden Key boss in Zan'ne's library, he is an easy fight(3000 HP, only a little more than Meowiarty, which most players will be at by then) that has few cheats and gives some really nice loot, including some rare permanent mounts. Do more of that - have a range of Key Bosses from the ridiculously easy(maybe a buffed-up Riverclaw in Triton Avenue with a Wood Key) to the insanely hard(well, not as hard as Omen Striborg, who is impossible to solo ;) ) for every rank of Wizard. Three new Key Bosses a year for a couple of years will be enough to whet new and old players. To make it easier to farm these guys - as that is what people will want - and keep them spending money on subs, make Keys available in the Crown Shop, but not cheap: 500 Crowns for each Wooden Key, 2000 Crowns for each Stone Key and 5000 Crowns for each Gold Key. Players love fighting bosses for loot and if they want to save time farming areas like Darkmoor, they WILL pay the money for the keys. That's what the average players want to do - they don't want to farm for keys, they pay to win. :)
3. Update More Frequently: I know your programming isn't as clean as MapleStory's and it takes longer, but don't leave us hanging without some progress reports. You don't have to be fancy, you can Tweet #Heywearegettingthere with some concept art.
4. More Events: I love The Lost Pages and the B.O.X.E.S. event and the new Daily Assignments are just great for pulling players in every day, but you need a little more. MapleStory has tons of holiday events. Wizard101 has its usual anniversary event and Halloween event every October but it could do with a Christmas event and an Easter Event, not just having a holiday vendor hanging out in the Shopping District that nobody cares about. I'll be glad to give some ideas your way if you are interested. These events make old players interested in the questing and they MIGHT decide to hop over to your Crowns Vendor and buy a souvenir or two. ;)
5. Reduced Crowns Areas and Contests: Finally, drop the price of your areas a bit. I know that means a small $$$ loss from the Crowns Players, but you're going to be adding new worlds and you can make up that amount in due time with more people joining in. Also, give contests where the Grand Prize is a one-month free membership. By giving away a free membership every so often, a lucky player will enjoy the benefits and realize that, hey, I'd better drop my life as a Crowns Player and buy a subscription FAST, how could I live without member benefits and the other stuff from being a member!

I hope KI reads this and gets some ideas for Mirage and future worlds... if they ever come. After that big lay-off I am not holding my breath for the new worlds to show up until the Holidays, if we ever celebrate the next birthday of Wizard and Pirate, considering how bleak things are looking. Please, KI, listen to your players and maybe your games will celebrate their 11th anniversary like MapleStory is doing. In fact, go play MapleStory and find out how it lived for so long. ;)

As for me, you still have a loyal player in me, who will pay and play to the end. Natalie Owlwraith and her friends will keep questing until we reach Polaris. ^_^